What Does the Acura Symbol Stand For?

The Acura brand has made a name for itself thanks to its reputation for quality and its outstanding lineup of vehicles. Because of this, many Grosse Pointe and St. Clair Shores drivers wonder about the history of the Acura logo. What does the Acura symbol stand for? Jeffrey Acura has the details on the development of the iconic Acura logo.

Acura Logo Meaning

The Acura symbol first made its debut in 1990. Its design is said to represent a caliper, which is a precise measuring tool. It was chosen to highlight the brand’s dedication and attention to detail when producing its luxury cars. Many others have noticed the resemblance to the letter “A” and the letter “H.” This is said to be a nod to the word Acura and Honda, which is the parent company of the Acura brand.

When it comes to the color of the Acura symbol, it’s light hue was selected to depict purity, confidence, and integrity. The black color represents sophistication, power, and elegance.

2020 RDX grille

Acura History

Now that you know the meaning behind the Acura symbol, let’s explore the history of the Acura brand a little further.

  • The Acura brand got its start in 1986.
  • The Acura NSX first made its debut in 1989.
  • The MDX hit the market in 2000. It was the first crossover SUV with standard three-row seating.
  • In 2013, the Performance Manufacturing Center in Marysville, OH was introduced.

Acura has also been responsible for several industry firsts:

  • In 1997, the first in-dash navigation system made its debut in the Acura RL.
  • Acura was the first to feature multi-valve engines throughout its lineup.
  • Super Handling All-Wheel Drive™ appeared for the first time on the 2004 Acura RL.
2020 Acura NSX

Experience the Acura Brand at Jeffrey Acura

Acura has quite an impressive history, and the brand shows no signs of slowing down. To see what the Acura lineup has to offer Sterling Heights drivers, be sure to stop by the showroom at Jeffrey Acura. We would be glad to set you up with a test drive or answer any of your questions. Contact us today.

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30800 Gratiot Ave Roseville, MI

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30800 Gratiot Ave Roseville, MI


Phone: (800) 228-3516

30800 Gratiot Ave Roseville, MI


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30800 Gratiot Ave Roseville, MI
42.52294 -82.9182811
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Jeffrey Acura
Jeffrey Acura
30800 Gratiot Ave
Roseville, MI, 48066 United States
(800) 228-3516
Jeffrey Acura 42.52294, -82.9182811.